Model photography is exciting and challenging. That is why it tempts so many photographers that work in completely different genres. But when the photographer has decided to try themselves in this mysteriously beautiful style, they usually have a lot of questions.
Where do you look for models? What is a better location for the photo shoot, a photo studio or outdoors? And how to organize the model photo shoot?
Today we will answer these and other questions about model and lookbook photography and tell you what you need to do to become a model photographer in 5 easy steps.
Make sure that you enjoy it
You can definitely like the idea of shooting models and lookbooks, but it doesn’t mean that you will enjoy the process and get the right results. The truth is that no one has yet succeeded in something that they don’t enjoy doing. It’d be worth having a long think about your decision and try it out for a couple of times before devoting yourself to it.
Get hold of necessary equipment and people
Model and lookbook photography often requires additional equipment that you won’t need if you do landscape or street photography. Obviously, you can make use of the natural light if you shoot outdoors, but it won’t be always possible if you live up in the north.
In this case, you will need to rent a photography studio and get all necessary lighting equipment that includes reflectors, strobes, flashes, and so on.
Apart from it, quality model photography sometimes means that you will need to be working together in a team with a make-up artists and stylists, who you can find over the web. We will talk more about it below.
Find your first models among your friends
We suppose that you still won’t have any model photography experience, neither the portfolio, and it’d be a bit difficult to find models the first time. Looking for people for you photo shoots among friends and acquaintances is a great idea.
Although they are not professional models, the photos will still look good if you get prepared for it and work harder.
Also, you can try to look for model photography groups in your city on Facebook and other social networks. Usually, both professional and amateur models join these groups—as well as many photographers that you can exchange your experience with—so finding the right person shouldn’t be a problem.
Work TFP only the first time
We recommend you to work only TFP—or Time For Print, meaning that both your and model’s work is not paid and done only for purpose of getting good photos—the first time.
Later on, when you build a decent model photography portfolio and get enough experience, you can try to start charging for photo shoots and lookbooks. The rate depends on the country you live in so you’d better talk about it with fellow model photographers from your residence country or city.
Start looking for models over the web
You will find dozens of websites where models are looking for photographers and vice versa if you google it. But you should make sure that your portfolio is diverse by the moment you start looking for models on specialized websites. It’s often required that you have quality photos of at least a few different models in different locations. There will be both TFP models and those who are charging for photo shoots on these websites.
And it’d be a great idea to make a website with your model portfolio in order to market your services or get listed in a photographer’s directory to ensure the constant flow of clients.
We hope that this article was of help to you and we’ll be glad to answer your questions in comments. Feel free to shoot us a message!
Want to market your photography and find clients? KeepSnap Directory is a place that unites passionate photographers in search of work and willing clients who would like to find and hire a good photographer. It’s really easy to use, cheap, and efficient. Become a member right now and promote your photography.